Miami Fort Lauderdale, FL, July 27, 2026 — Cracker Barrel’s Chief Executive Officer, Julie Masino, is set to resign from her position. This transition comes almost a year after the company’s attempt at rebranding, which involved a simplified logo, encountered substantial opposition from customers. The rebranding efforts were followed by a noticeable decline in sales for the Tennessee-based company.

David Deno, who previously served as the CEO of Bloomin’ Brands, is slated to take over as the new CEO of Cracker Barrel. The specific date for Masino’s departure was not provided in the summary. Information regarding the immediate financial impact of the sales decline or any specific sales figures was not detailed.

The attempted rebranding by Cracker Barrel aimed to modernize the company’s image, but it appears to have alienated a portion of its customer base. The backlash suggests a disconnect between the company’s strategic direction and consumer perception. The incoming CEO, David Deno, faces the challenge of navigating these recent customer sentiments and reversing the sales decline.

Further details regarding the terms of Masino’s departure or the specific timeline for David Deno’s assumption of the CEO role were not immediately available. The summary did not provide information on subsequent steps taken by the company in response to the sales decline beyond the leadership change.

Story summarized from the original created by AP on apnews.com, see more information here.

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