New card offers 20% off a first Hollywood Feed purchase plus rewards on purchases at Hollywood Feed and everywhere Mastercard is accepted during the first year

We recognize that helping a pet thrive is a long-term commitment, and we wanted to reward the customers who trust us to be part of that journey by giving them meaningful value every time they shop.”

— Shawn McGhee, President of Hollywood Feed

MEMPHIS, TN, UNITED STATES, August 27, 2026 /EINPresswire.com/ — Hollywood Feed, the healthy and holistic pet food and supply retailer known for premium nutrition and expert in-store guidance, launched the Hollywood Feed World Elite Mastercard® in partnership with Sunbit, a personalized finance partner that unlocks your best way to pay. Designed around the recurring purchases that define pet ownership, the new card offers everyday rewards. Cardholders receive 20% off their first Hollywood Feed purchase, earn 5% back in Hollywood Feed rewards on purchases made everywhere Mastercard is accepted during the first year and continue earning 5% back in Hollywood Feed rewards on purchases at Hollywood Feed.

The launch comes as U.S. pet industry spending climbed to approximately $158 billion in 2025¹, driven by continued consumer investment in premium nutrition, wellness and preventive care. As those costs become a larger part of the household budget, consumers are looking for smarter ways to manage recurring expenses, prompting retailers to rethink traditional loyalty programs in favor of more personalized, value-driven experiences.

Hollywood Feed selected Sunbit for its ability to build personalized financial products that deliver real value without the complexity that makes many loyalty programs go unused.

“People don’t come to Hollywood Feed just to buy pet food. They come to us for trusted advice, premium nutrition, and products that help keep their pets happy and healthy,” said Shawn McGhee, President of Hollywood Feed. “We recognize that helping a pet thrive is a long-term commitment, and we wanted to reward the customers who trust us to be part of that journey by giving them meaningful value every time they shop.”

The Hollywood Feed World Elite Mastercard is the latest addition to Sunbit’s growing portfolio of co-branded credit card programs, reflecting the company’s strategy of helping brands deepen customer relationships through embedded financial products.

“Pet food is one of the most predictable recurring purchases in a household budget. It gets bought every month whether or not anything else does,” said Bill Walsh, Chief Customer Officer at Sunbit. “That makes pet retail uniquely well-suited to a rewards program built around what customers already buy rather than what a brand wishes they would buy. With Hollywood Feed, we built a card that rewards customers on the shelf they visit most.”

Through Mastercard’s trusted global network, customers benefit from AI-powered fraud monitoring, Mastercard ID theft protection, and Mastercard Zero Liability Protection, helping ensure every transaction is secure and protected.

The card is available now to eligible customers at 35 Hollywood Feed locations across Memphis and Atlanta and rolls out to all Hollywood Feed stores nationwide on September 21, 2026.

About Hollywood Feed

Hollywood Feed serves pets, their owners, caretakers and communities in more than 175 stores across 19 states. Consistently ranking atop consumer choice awards in the markets it serves, Hollywood Feed has been named to Newsweek’s list of America’s Best Retailers (ranking #1 in the pet care category), Newsweek’s list of America’s Best Customer Service, Pet Business’ list of Top 25 Retailers in North America, USA Today’s list of 10 Best Pet Stores and Pet Age’s Retailer Excellence Awards, in addition to being named Best Pet Store by The Memphis Flyer, Best of Dallas, Best of North Atlanta, and Best of Asheville, to name a few. Hollywood Feed proudly stands by its brand promise: If your pet doesn’t love it or if you don’t love it, we will gladly replace or refund it. Learn more about Hollywood Feed at www.hollywoodfeed.com and www.facebook.com/hwfeed.

About Sunbit

Sunbit is a personalized finance partner that unlocks your best way to pay. Our goal is to help every individual realize their financial potential by building solutions for people who want to make the most of their money in the smartest way possible.

Powered by proprietary AI, Sunbit replaces one-size-fits-all financing with smart, tailored solutions built around each person’s unique financial situation. To date, Sunbit has served 6+ million customers across 45,000+ locations nationwide, through vertical-specific platforms, cross-vertical partners like Stripe, and a growing portfolio of no-fee co-brand and Sunbit-branded credit cards.

Loans are made by Transportation Alliance Bank Inc., doing business as TAB Bank, which determines qualifications for and terms of credit. The Hollywood Feed Credit Card is issued by TAB Bank pursuant to license by Mastercard International Incorporated.

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¹ U.S. pet industry spending reached approximately $158 billion in 2025 according to the American Pet Products Association.

Angela B Okeon
ABO Marketing & Communications
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