Men’s grooming brand elevates Kelly Daniels to SVP of Operations and adds Jim Graham as VP of Field Operations and Mary Wehrer as VP of Marketing

FOLSOM, Calif., Sept. 29, 2026 /PRNewswire/ — Hammer & Nails, the #1 Men’s Luxury Grooming Franchise in America, today announced an expanded leadership team as the brand continues to grow its footprint of more than 75 locations nationwide. The new appointments will strengthen operations, franchise performance and marketing for the elevated men’s barbershop and lounge concept.

Kelly Daniels has been promoted to Senior Vice President of Operations, while Jim Graham has been named Vice President of Field Operations and Mary Wehrer will serve as Vice President of Marketing.

“As Hammer & Nails continues on an exciting growth trajectory, we’re investing in the leadership and infrastructure needed to scale the brand thoughtfully and support our franchise partners,” said Aaron Meyers, CEO of Hammer & Nails. “Kelly, Jim and Mary each bring tremendous experience and expertise to their roles, and together they give us an incredibly strong leadership team to help guide Hammer & Nails through its next phase of growth.”

Daniels brings 11 years of experience scaling organizations and driving operational efficiency. In her expanded role, she will oversee operations with a focus on strengthening systems, processes and execution across the growing Hammer & Nails network. She holds a degree in Organizational Communication and a Master of Business Administration.

Graham brings more than 15 years of operations and strategy experience working with multi-brand and franchise organizations. As Vice President of Field Operations, he will work closely with franchisees and cross-functional teams to strengthen unit-level performance, enhance the customer experience and develop scalable systems that support long-term growth.

Wehrer most recently served as Vice President of Marketing for Floyd’s 99 Barbershops, where she built the marketing infrastructure that supported the brand’s growth from approximately 35 to more than 175 locations nationwide. At Hammer & Nails, she will lead brand strategy, customer acquisition and retention, digital growth, franchise marketing and local marketing initiatives. Earlier in her career, Wehrer served as International Director of Sales at Revlon Corporation, helping grow the American Crew brand across 27 international markets.

Founded in 2013 in West Hollywood, California, Hammer & Nails was created to challenge traditional perceptions around men’s grooming and self-care. The brand added full barbering services in 2018 and today operates more than 70 locations nationwide, offering haircuts, shaves, skincare, waxing and nail care in its signature upscale environment.

About Hammer & Nails

Founded in 2013, Hammer & Nails is redefining the traditional barbershop with an elevated grooming experience designed specifically for men. From precision haircuts and straight-razor shaves to hand and foot care, skincare and waxing, Hammer & Nails brings a full range of grooming services together in a refined, masculine lounge setting where men can relax, recharge and look their best. With 76 shops across 24 states, the brand continues to expand its national footprint while raising the bar for men’s grooming and self-care. For more information, visit HammerAndNailsGrooming.com.

Jackie Rodriguez, Tilson PR, jrodriguez@tilsonpr.com

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SOURCE Hammer & Nails