The cleanest granola on the shelf, made with just four ingredients, real fruit and no added sugar, is now available at Target stores nationwide and on Target.com.

LOS ANGELES, Oct. 27, 2026 /PRNewswire/ — The cleanest granola on the shelf just landed at Target. That’s it., the company behind America’s #1 fruit bar, today launched That’s it. Fruitola Fruit Granola at Target stores nationwide, bringing 100% real fruit to the granola aisle. Available in Banana, Cinnamon, Strawberry and Blueberry, Fruitola pairs the familiar crunch and comforting flavors of classic granola with a fruit-first approach to nutrition.

Made with just four ingredients and no added sugar, Fruitola Fruit Granola is gluten-free, allergy-friendly and packed with 16g of plant-based protein and 7g of fiber from fruit per bowl. Designed for more than just breakfast, it can be enjoyed by the handful, poured into a bowl with milk, or sprinkled over yogurt, cottage cheese, and smoothie bowls, making it an easy swap for Target shoppers looking to clean up their pantries without sacrificing taste.

The launch also marks another milestone for That’s it. Earlier this year, the company introduced Fiber Fruit Bars, delivering 7g of fiber from fruit per bar. Both innovations reflect the brand’s larger mission to help people eat more fruit by creating new formats that fit naturally into different moments of their everyday lives. Together, these products are accelerating progress toward the company’s ambitious 2026 goal of delivering 1 billion grams of fiber from fruit across its portfolio, a target That’s it. is currently on track to exceed. Rather than following the growing trend of brands fortifying products with added fiber, That’s it. is finding new ways to deliver naturally occurring fiber from real fruit in foods consumers already know and love.

“Flip over most bags of granola and you’ll find a long ingredient list and a lot of added sugar. That’s not health food; that’s dessert with misleading marketing,” said Dr. Lior Lewensztain, founder and CEO of That’s it. “We didn’t set out to make another ‘better-for-you’ granola. We set out to make the cleanest granola on the shelf, with four simple ingredients and meaningful nutrition from 100% real fruit.”

For a company that got its start at Los Angeles farmers markets nearly 15 years ago with simple, two-ingredient fruit bars, Fruitola represents the next chapter in a mission that has remained unchanged since day one. As That’s it. continues to expand beyond the fruit bar aisle, it continues to prove that real fruit can play a bigger role in the foods people eat every day, making fruit-based nutrition more accessible, convenient, versatile and delicious.

About That’s it.

Founded in 2012, That’s it. is a leading healthy snacking company on a mission to make eating more fruit convenient, accessible, and portable. The brand pioneered the real fruit bar category with its flagship Fruit Bars, now the #1 fruit bar in America, made with just two ingredients: fruit + fruit. Based in Los Angeles, the company has expanded its portfolio to include Organic Fruit Crunchables, Organic Dark Chocolate Fruit Truffles, Fiber Fruit Bars, and Fruitola Fruit Granola. All That’s it. snacks are gluten-free and free from the top 12 allergens. Every product contains six real ingredients or fewer, provides natural fiber from fruit, and is made without added sugar, artificial sweeteners, artificial or natural flavors, colors, or dyes.

That’s it. is available nationwide at Costco, Sam’s Club, Walmart, Target, Kroger, BJ’s Wholesale, Publix, Meijer, H-E-B, Whole Foods Market, Thrive Market, Sprouts, Starbucks, Amazon, and onboard multiple major airlines.

To learn more, visit www.thatsitfruit.com and follow us on TikTok and Instagram.

Elizabeth Pigg, Chief Communications Officer 
press@thatsitfruit.com

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SOURCE That’s it Nutrition