Lifestyle beverage and supplement brand Alani Nu is bringing back its most anticipated seasonal energy drink, Witch’s Brew. This year, the brand is expanding its fall flavor lineup with two new limited-edition flavors – Ruby Apple and Voodoo Vanilla, giving consumers more seasonal flavors to enjoy than ever before.

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The iconic tart green apple flavor with a warm, sweet, caramel flavor finish.

The iconic tart green apple flavor with a warm, sweet, caramel flavor finish.

Since its debut in 2021, Witch’s Brew has become one of Alani Nu’s most anticipated seasonal energy drink launches, generating excitement each fall for both its nostalgic flavor and collectible can artwork that has become part of the annual launch. Building on that momentum, this year’s expanded lineup introduces two new flavors inspired by classic fall favorites and the creative ways the Alani Nu community is already enjoying their beverages, from sharing their own recipes to customizing their favorite drinks.

“We’re excited to expand Witch’s Brew beyond a single flavor into a full seasonal experience,” said JoBeth Fink, Chief Creative Officer at Alani Nu. “Every year, we look forward to seeing how our community embraces Witch’s Brew from collecting the latest can artwork to making Alani Nu part of their fall traditions. That excitement inspired us to expand the lineup with new takes on nostalgic fall flavors and introduce our first-ever energy elixir, giving fans even more ways to enjoy the season.”

The seasonal limited-edition lineup includes:

  • Witch’s Brew – The iconic tart green apple flavor with a warm, sweet, caramel flavor finish. Available in a 12 oz. can with 200 mg of caffeine and 15 calories as well as an 8.4 oz. can with 100 mg of caffeine and 10 calories.

  • Ruby Apple – A candy apple-inspired flavor that pairs flavors of a crisp red apple with a rich caramel finish. Available exclusively in our Potion Pack variety pack with Witch’s Brew. Each 12 oz. can has 200 mg of caffeine and 15 calories.

  • Voodoo Vanilla – A smooth blend of sweet whipped cream and marshmallow flavor. Voodoo Vanilla is the brand’s first-ever energy elixir, which comes in an 8.4 oz. can with 65 mg of caffeine and 5 calories. The Voodoo Vanilla energy elixir can be enjoyed on its own, used as a flavor topper or added energy boost to your favorite beverage. We recommend consumers who pair Voodoo Vanilla with other caffeinated beverages to consider their total daily caffeine intake.

All Alani Nu Energy drinks are vegan, gluten-free and contain zero sugar. We do not recommend Alani Nu Energy Drinks for children under 18, individuals sensitive to caffeine, or women who are pregnant or nursing.

The fall collection of energy drink flavors launches on Wednesday, Aug. 12 at 12 PM ET on AlaniNu.com. Witch’s Brew (12 oz. and 8.4 oz.) and the Potion Pack Variety Pack, which includes Witch’s Brew and Ruby Apple will roll out nationwide in grocery, convenience and specialty retailers. Voodoo Vanilla will be available exclusively through AlaniNu.com, Amazon and The Vitamin Shoppe while supplies last.

About Alani Nu

Alani Nu® is a lifestyle beverage and supplement brand known for providing products with bold flavors and functional benefits, and for a community that feels included and uplifted. The brand offers a growing portfolio of energy drinks, daily essentials and fitness supplements designed to support any lifestyle without sacrificing taste. Alani Nu products are available nationwide at major retailers and on AlaniNu.com. Please visit www.alaninu.com for additional information and follow Alani Nu on social media: Instagram, Facebook, Pinterest, TikTok and X.

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