Solo Health Launches New Brand for Self-Employed Health Plans
Solo Health, formerly Solo Health Collective, rebrands to offer expanded self-funded major medical health plans for independent business owners and freelancers nationwide.
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Formerly Solo Health Collective, the company introduces a refreshed identity, new logo, and expanded focus on serving America’s independent business owners
NEW YORK, NY, UNITED STATES, September 8, 2026 /EINPresswire.com/ — Solo Health, the self-funded health plan built exclusively for self-employed business owners, today announced the launch of its new brand, marking a new chapter for the company and its parent organization, Healthy Business Group (HBG).
The refreshed identity includes a new logo, updated visual design, and a simplified name: Solo Health, formerly known as Solo Health Collective. The change reflects the company’s evolution from an emerging offering within HBG into the organization’s flagship brand and primary engine for growth. HBG will continue to operate as the parent company, providing operational and strategic support, while Solo Health steps forward as the face of the business.
“Self-employed business owners have been underserved by the health coverage market for decades,” said Tom Morrissey, CEO of Healthy Business Group. “Solo was built to change that, and the momentum we’ve seen tells us this is exactly what this community has been waiting for. This rebrand puts Solo Health at the front of everything we do.”
Built for the Self-Employed
Solo Health offers comprehensive major medical coverage designed specifically for business owners with an active EIN, including LLCs, S-Corps, and sole proprietors. Members establish their own self-funded health plan, the same structure large employers have used for decades, made accessible to a business of one.
The plan features a simple cost structure where the deductible equals the out-of-pocket maximum, nationwide PPO access through the Multiplan PHCS network in all 50 states, ACA-aligned preventive care covered at 100 percent, and no annual or lifetime benefit limits. Members can join any time of year, with no open enrollment window, and plans include virtual care through Clever Health and prescription coverage through FairosRx.
Meeting a Growing Need
More than 70 million Americans now work for themselves, and that number continues to climb as more professionals choose independence over traditional employment. Yet health coverage remains one of the biggest challenges of self-employment. ACA marketplace premiums have risen sharply in recent years, subsidies have become less predictable, and most alternatives on the market are limited-benefit products or healthshare arrangements that fall short of real major medical coverage.
Solo Health was built to fill that gap. Since launching, the company has grown to serve thousands of members nationwide, with membership growing substantially over the past two years, driven by partnerships with leading organizations serving freelancers, consultants, therapists, real estate professionals, and independent business owners across industries.
“The self-employed are the fastest growing segment of the American workforce, and they deserve coverage built for how they actually work and live,” Morrissey added. “Our new brand reflects who we serve: confident, independent people who make smart decisions for their business and their health. Solo Health is simpler, clearer, and built to grow with them.”
A New Look for a New Chapter
The rebrand introduces a modernized logo and refreshed visual identity across the company’s website, member experience, and partner channels. The new brand is live today at solo.health.
About Solo Health
Solo Health is a self-funded major medical health plan built exclusively for self-employed business owners. Members access nationwide PPO coverage through the Multiplan PHCS network, with a simple cost structure, ACA-aligned preventive care, and included virtual care benefits. Solo Health is a Healthy Business Group brand. Learn more at https://solo.health.
About Healthy Business Group
Healthy Business Group (HBG) is the parent organization of Solo Health, focused on building smarter, more aligned health coverage solutions for independent businesses and the organizations that serve them.
Clay Moore
Healthy Business Group
631-560-1428
email us here
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