Muck Rack Launches Newsjacking Feature to Help Communications Leaders Proactively Shape the Conversation
New AI capability sources preemptive reputation and narrative management opportunities
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- Muck Rack launches Newsjacking Opportunities to help communications teams identify timely opportunities to shape emerging news conversations
- AI-powered and built on Curation Engine, the new feature uses an organization’s goals, priorities, and expertise to highlight relevant developing stories beyond its existing monitoring setup
- Surfaces relevant opportunities with context on the story, why it matters to the organization and a suggested pitch angle
- Analyzes trends across media monitoring data and public open-web signals to identify conversations where an organization can credibly contribute
- Eliminates manual efforts to move from reactive media monitoring to proactive reputation and narrative building
Miami, Sept. 09, 2026 (GLOBE NEWSWIRE) — Muck Rack, the AI communications platform, today announced a new feature, Newsjacking Opportunities, designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
Communications teams are increasingly being asked to do more than explain what happened in a news or reputation moment. They are responsible for advising executives, anticipating shifts in the media landscape and identifying conversations where their organization can lead.
They spend much of their time looking backward: reviewing coverage, correcting results, analyzing past performance and preparing reports for stakeholders. That work is essential, but it can leave too little time for understanding what stories are gaining momentum, what may affect their organization next and where a response could strengthen their position.
“The window to be a part of a news moment can feel impossibly short, especially when you have a valuable perspective to share,” said Greg Galant, cofounder and CEO of Muck Rack. “We built our Newsjacking capability to give communications teams a faster way to spot those opportunities and act on them before they’re too late.”
How It Works
Newsjacking Opportunities is built on Curation Engine, Muck Rack’s monitoring capability launched earlier this year that replaces Boolean workflows and delivers analysis-ready media intelligence. The Newsjacking feature continuously evaluates the news cycle and against an organization’s Curation Engine prompt that captures their goals, priorities, expertise and monitoring needs. It then looks beyond that existing monitoring setup to find relevant themes and emerging stories. By considering context rather than relying on simple keyword matches, Muck Rack can surface developing conversations organizations may have a credible reason to participate in and suggest a relevant pitch angle.
Newsjacking Opportunities automatically:
- Scans trends within monitoring data and public open-web signals
- Surfaces active opportunities with a card showing the story, relevance and proposed angle specific to the user’s brand
- Adjusts to feedback from the user to improve relevance for future opportunities
Newsjacking is one of several capabilities announced as part of Muck Rack’s Q3 Above the Fold, its new quarterly product announcement series. The release also includes expanded Curation Engine capabilities, multi-subject monitoring, AI summaries, flexible analytics, Global Tags, broader broadcast and licensed content monitoring, redesigned Coverage Reports, agentic coverage analysis and an upcoming MCP integration. Together, these updates reduce the manual work required to organize and analyze coverage, giving communications teams more time to identify emerging opportunities, advise leadership and act proactively.
Newsjacking Opportunities is available to Curation Engine users, under the Muck Rack Brand Premier or Media Intelligence plans. Learn more and request a demo here.
About Muck Rack
Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact. Thousands of companies turn to Muck Rack to make sense of the media conversation around them and understand how their brand shows up in the news and in AI-generated answers. Muck Rack combines global media monitoring, Generative Engine Optimization (GEO) insights, social listening, trusted media data, AI automation, and analyst advisory to help organizations manage reputation, act quickly, and prove their impact across the PR workflow. Thousands of journalists also use Muck Rack’s free tools to showcase their work and analyze the news. Learn more at muckrack.com.
Alex Aziz alex.aziz@muckrack.com
